The first CHUUG was ceramic, thrown by hand in my garage in Caerphilly in the summer of 2023 - the most stressful year of my life.
Pottery kept me steady. I got obsessed with one question: what does the perfect drinking vessel feel like in your hand?
Ceramic breaks. I wanted something a man would look after. An heirloom, not a mug. So I switched to wood.
It took three rebuilds. V1 leaked and the handle was too small. V2 sealed the lip but the wood still warped. V3 is 'The One'. Steel inner that unscrews for the dishwasher, solid metal stud feet, and moisture-resistant synthetic hemp rope, affixed under tension for the perfect hold.
It's not for everyone, and that's fine.
Most mugs and glasses last a year. Cheap ceramic chips. Pint glasses break. Tumblers gather dust. One CHUUG outlasts the lot — wood, rope, brass and stainless, used daily and passed down.
Choose. Personalise. Own.
Three big decisions. One big mug.
You'll be using this in 2055.
Three woods. Two ropes. Pick the one that feels like the man who'll hold it.
A single cast-metal initial on the front. Quiet. Permanent. The bit that makes it his.
Pour. Hold. Repeat for thirty years.
Hot for a coffee.
Cold for a session.
Wood was the first insulator. A wall of dense acacia and stainless does the quiet work - drinks land in your hand the temperature you poured them at, and stay that way for the part of the day that matters.
Black coffee. A second pour from the cafetière. The morning kept its heat while you read the paper.
Cold lager. An old fashioned over ice. It won't last two hours though, that's ridiculous.
Made to be used daily.
Made to be washed.
Two quiet engineering choices that decide whether a mug becomes the one you reach for, or the one that lives at the back of the cupboard. A stainless core that lifts clean out for the sink. A rope that takes a spill and shrugs.
Lift out. Wash. Drop back in.
The inner cup unscrews in seconds. Send the steel through the dishwasher with the rest of the breakfast; wipe the wood with a damp cloth. The two parts that hate each other never have to meet.
Rope that won’t quit.
Looks like hemp. Behaves like cable. A water-resistant synthetic fibre, wound under tension and locked in place - It won't rot, warp in summer heat, or stretch loose by the third winter.
Dawn, Dusk, Midnight.
One is yours.
Real wood.
Real workshop.
Real men.
- FINISH
- PALE OAK
- VIBE
- FIRST LIGHT
- FEELING
- CLEAN / EASY
Hand-stained on solid acacia. Sealed with our moisture- & impact-resistant varnish.
- FINISH
- GOLDEN TEAK
- VIBE
- AFTER HOURS
- FEELING
- HEAVY / GROUNDED
Hand-stained on solid acacia. Sealed with our moisture- & impact-resistant varnish.
- FINISH
- CHARRED OAK
- VIBE
- LATE DOORS
- FEELING
- DARK / WORN-IN
Hand-stained on solid acacia. Sealed with our moisture- & impact-resistant varnish.
One CHUUG outlasts a hundred mugs and glasses.
Most men cycle through dozens of mugs and glasses in a decade. Cheap ceramic from the supermarket aisle. Branded pint glasses stolen from the pub, six in the cupboard and three with chipped lips. Joke mugs from Secret Santa, faded after the third dishwasher round. Most end up cracked, chucked, or stuck at the back of the cupboard nobody opens.
One CHUUG outlasts every one of them.
A 30 Year Guarantee protects the wood, rope, cast metal and stainless steel. Built to be used daily for decades.
Coffee in the morning. Beer in the evening.
A hundred mugs and glasses over a lifetime, or this one.
“Built like a small piece of furniture you happen to drink from.”
660ML · Capacity
0.65KG Empty · 1.25KG Full
185mm Height
14/1 Stainless Steel
24mm Synthetic Hemp Rope
Cast-Metal Initial
Acacia Wood
Hot and Cold
We earned these stats.
Sixty thousand men can't all be wrong. Statistically, some of them are. Probably not many.
Out there. On worktops. By log burners. In best-man speeches.
Three years of reviews. Read them. We didn't write them. We can't even spell that well.
1 in 3 owners buy a second. First one's for him. Second's for the mate who wouldn't shut up about it.
The CHUUG 30 year Guarantee.
If your CHUUG fails through any fault of ours - the wood, the rope, the metal coins, the stainless steel inner, the seal, or the finish - we'll repair it or replace it. For as long as you drink from it.
Not twelve months. Not five years. 30 years.
Manufacturing or material defects in any part of the CHUUG itself. Cracks, splits or seal failures in the wood. Rope-handle separation or fraying through normal use. Loose or detached brass coin or initial. Stainless inner deformation. Finish degradation that isn't normal patina.
Water damage to the wood. The removable metal inner is the only part that goes near a sink or dishwasher - the wood should only ever be wiped with a damp cloth. Loss, theft, or the CHUUG that fell off your boat. Accidental drops onto concrete (we've all done it). Deliberate damage. Use as a hammer or a kettlebell - though we'd like to see the photo. Personalisation typos on coins you approved at checkout.
Email a photo and your order number to info@chuug.com. Lee, our Head of Operations, handles every claim personally. We'll come back inside two working days with one of three answers: repair, replace, or (rarely) refund.
You bought it from us (not a third-party reseller), and you've used it like a CHUUG, not a circus prop. Beyond that, send us the photo.
Wood you can stand behind.
Our factory is FSC certified. Every plank that becomes a CHUUG is traceable back to a forest that's actively replanted — not stripped.
It's a quiet credential. We don't lead with it. But it matters: the wood in your hand outlives the tree it came from, and the tree gets replaced before it's even missed.
That's the deal. Cut once. Replant twice. Built to be held for ten years, by men who actually care where it came from.
Pick your wood, your rope, your mark.
The CHUUG® | 660ml
One side carries our CHUUG logo. Personalise the other.
Pick the coin. Make it personal.
You will own your CHUUG for 30+ years.
Hand-finished, with his/your initial in cast metal, our Signature Gift Box & Cotton Bag, and a 30 year Guarantee.
See the guarantee →1,063 reviews 60-day no-questions returns Hand-finished in Caerphilly